Union Pacific

One of my favorite brands to work with has been Union Pacific. They are an iconic, Fortune 500 brand with a history dating back to the post-Civil War era. I served as Art Director for a campaign where we were tasked with finding a way to connect with new audiences via less-traditional mediums. This would serve as an exciting challenge as we researched digitally crafted solutions to culturally connect a B2B service with consumers.  

My team developed a healthy offering of digital marketing projects ranging. With our campaign “Your Life is Worth the Wait”, we were able to develop a series of ads demonstrating the positives of being patient at rail road crossings. Our team handled everything from storyboard, scripts, location scouting, casting and logistics, giving us lots of control in the storytelling process.