GitHub
As a creative at GitHub, I worked closely with fellow designers and artists to collaborate with teams across marketing, product, sales and all of GitHub to create integrated, effective programs. This was a global undertaking of mass proportions.
At GitHub, our team supports the entire customer journey through a combination of data, instinct, and craft to increase brand awareness and affinity, build consideration, delight superfans, and drive sales. We believe the best design has a positive impact on a person’s life, so we put an empathetic understanding at the heart of everything we do.
Marketing & Communications
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One of my main contributions was developing a variety of communication stylings for our vast developer audiences at GitHub. The key was to communicate authentically to GitHub vast array of audiences, toeing the line between nerdiness and seriousness, while fun and sophisticated. Content was created to compliment various campaigns and initiatives across all business verticals from marketing, sales, engineering, human resources, social justice initiatives, etc. I also created social media content for marketing campaigns, blogs, event announcements, e-books and more.
Events
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At GitHub, I partnered and lead various events from small to massive. These events take place all over the world from the USA (Los Angeles, New York City, San Francisco, Austin), to AMEA (Amsterdam, Berlin, Paris) and even APAC (Hong Kong, Melbourne, India). We even pivoted to all virtual events and new platforms (Twitch, YouTube) once COVID hit. The goal to the events was to serve as a platform where communities could hold workshops and learned discussions. This created hands-on opportunities to reinforce authentic connections and enable fandom
Communities
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Communities are important at GitHub. Open source thrives on communities interacting, sharing and exchanging ideas and offering opportunities for others to learn and grow. I focused on creating brands and solutions for community groups across all of GitHub’s businesses: employee resource groups, human resources, internships, education, and expansion.
I was also blessed to be the designer for our OctoGatos Latinx employee resource group where we focused on building a more inclusive universe by energizing and empowering multicultural perspectives.
Latinx Employee Resource Group
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